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Posters have been produced since the printing press was invented in the 15th century. Until about 1800, however, posters were mainly text with sometimes a small illustration.
The invention of lithography, in 1798, made it much easier to include colour illustrations in posters. This, and the need to advertise the new mass-produced goods being produced as a result of the Industrial Revolution, led to a boom in poster production.
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Posters in the first half of the 19th century were still straightforward with text predominating and illustration secondary. From 1867, Jules Cherat began producing posters in which the illustration was the dominant feature and text became a minor part, usually a few words at the bottom of the poster. Cherat’s illustrations were also different from the earlier style. Rather than straightforward, realistic illustrations, Cherat used idealised, romantic drawings. |
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